Senior Brand Manager - Hefty Brand

Senior Brand Manager - Hefty Brand in Lake Forest, IL at Reynolds Consumer Products

Job Title:

Senior Brand Manager - Hefty Brand

Is this the role you are looking for If so read on for more details, and make sure to apply today. Job Description Join

Reynolds Consumer Products

and Drive Your Career across a world of opportunities! We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment. We are searching for a

Senior Brand Manager - Hefty Brand

to join our team located at our headquarters in Lake Forest, IL. Your Role: As a Senior Brand Manager on the Hefty business, you will lead the marketing strategies, brand building activities, and launch new product line extensions for the Hefty Waste Bags product portfolio. The Senior Brand Manager works in a highly collaborative environment to drive consumer demand, continuously deepen consumer engagement, develop and launch advertising and marketing plans, drive sustainability initiatives, and analyze performance data and consumer insights to drive strong business results for the Hefty brand. You will have the opportunity to: Develop and execute annual marketing plans including marketing strategies, new product launches, advertising creative, media (print, digital, social, influencers, partnerships), consumer promotions, public relations, and more. Work cross-functionally to achieve business results with agency partners, Customer Marketing, eCommerce, Sales, Finance, Consumer Promotions, Research & Development, Supply Chain, and Category Management. Analyze key business trends and provide input on gaps and opportunities and present business updates to management and agency partners. Achieve business and brand objectives including volume, profit, and market share by distribution channel. Manage, evaluate, and optimize advertising and promotional spending. Manage and commercialize items from beginning to launch. Ultimately, you will be responsible for ensuring that business objectives are achieved, including new product development, Hefty brand growth, and customer specific new product development initiatives. You will love it here if… You are looking for general management experience. You enjoy working with a dynamic team. You are a creative, dynamic problem-solver and effective decision-maker. You thrive in a fast-paced, collaborative, and high-energy environment. You have a passion for analyzing data, problem solving, and using data to drive business decisions. You are an effective communicator. We need you to have: BA/BS degree in Marketing, Business, or a related field. 7-10+ years of experience in CPG brand marketing. Solid business acumen with experience managing budgets/P&L. Experience with retailer scan data analysis programs (Nielsen, IRi/Circana). Solid project management capabilities with the ability to organize and manage multiple projects simultaneously. Experience developing and launching new products. Experience in creative and media briefing and launching advertising campaigns, including TV. Strong analytical and organizational skills with attention to detail. Proficient in Microsoft Word, Excel, and PowerPoint. Icing on the cake: MBA or another advanced degree. Experience with consumer research methodologies and new product development. Exposure to the CPG industry and retail distribution channels. Apply today to join a fast-growing innovative company! Local candidates only, no relocation assistance available. Join Reynolds Consumer Products and Drive Your Career across a world of opportunities! For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at [email protected]. No recruiter calls or emails please. Reynolds Consumer Products is an Equal Opportunity Employer EEO AA M/F/Vet/Disability. Qualified applicants will receive consideration for employment without regard to their age, race, color, religion, national origin, sex, sexual orientation, protected veteran status, genetics, or disability.

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