Playfly Sports is looking for a General Manager to join our CIF Sports Properties team in Sacramento, CA.
The General Manager will be responsible for generating incremental sponsorship revenue on behalf of the California Interscholastic Federation (CIF) to meet and exceed individual and team goals for Playfly. The person in this role will work with the CIF Executive Director, CIF Senior Staff, CIF Section Commissioners, and Playfly Sports Properties senior level staff to pitch and close enterprise partnership agreements. This role will also be responsible for leading and managing CIF Sports Property staff.
WHAT YOU’LL ACCOMPLISH
- Partner with CIF and CIF Sections to develop and execute a sales plan to meet and exceed revenue goals for Playfly
- Manage profit and loss & budget reports to maintain and exceed EBITDA budget
- Prospect, meet and close a significant number of new and renewal high level corporate sponsorships
- Manage, coach and develop a team of sales & account support staff at CIF Sports Properties
- Create standards and assist with the achievement of their individual goals
- Identify potential sponsors for CIF Sports Properties through networking with CIF stakeholders & business partners and researching local, regional & national companies
- Work with Playfly Sports Properties leadership, the CIF, and CIF Sections to create sales inventory, revenue projections and overall sponsorship strategy for the CIF assets
- Develop sales presentations for new marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals
- Create sales proposals and draft/negotiate contracts
- Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
- Entertain and cultivate sponsors in non-game related settings
- Prepare end-of-year recaps for sponsors
- Represent CIF Sports Properties, California Interscholastic Federation, and Playfly Sports Properties in a professional manner
- Research sports sponsorship industry and stay current with relevant market trends and conditions
- Oversee management of radio network (terrestrial, digital) and supervise the respective broadcast talent
- Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories
- Other job-related duties as assigned
WHAT YOU’LL BRING
- 6-8 years of direct sales experience in the sports multi-media environment required
- 10 years of experience in a sales role preferred
- Experience managing a team of direct reports
- Proven ability in managing, meeting & exceeding budget & revenue goals
- Familiarity with KORE or similar CRM system
- Strong experience and understanding of integrated and “conceptual” sales
- Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients
- Outstanding verbal, written and interpersonal communication skills
- Demonstrated professional sales presentation skills
- Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with CIF Athletics
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
- Must be available for various State, Regional, and Section championships
- Must be available to travel for client presentations
- Must be able to work nights and weekends around sporting events
COMPENSATION
The base salary range for this role is $110,000 to $125,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
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